PROBLEM: Beverages are a big industry with new varieties, flavors, and new ideas cropping up all the time. these new ideas have to stand out from all of the rest of the beverages on a shelf.

SOLUTION: Develop a new brand of beverages with an initial single product line. The goal is create a brand not only through the singular can packaging but the 6 pack carrier that holds the cans. Creating graphic elements that complement one another.