![](https://images.squarespace-cdn.com/content/v1/65821e94e3c2420314851638/0ed333e1-a1a4-4b97-8d1e-2dad4f6265ce/bowls.jpg)
OBJECTIVE- The primary objective of this project was to establish a robust brand identity for a fictional company. The aim was to conceptualize and design the packaging for a range of associated products under this brand. The overarching strategy involved ensuring a consistent and cohesive visual language across all products, thereby fostering brand equity.
![](https://images.squarespace-cdn.com/content/v1/65821e94e3c2420314851638/0b286e1a-b5a8-40c5-b052-8957c62c3987/Allobj.jpg)
![ropes.jpg](https://images.squarespace-cdn.com/content/v1/65821e94e3c2420314851638/6ece3c9a-8bee-40a0-8a8b-e9b6eb76dad4/ropes.jpg)
![behancess.gif](https://images.squarespace-cdn.com/content/v1/65821e94e3c2420314851638/223b14fd-becc-4ef6-b648-43f31893bec0/behancess.gif)